Turn customer data into revenue you can prove.
Echo unifies your payments, store, app and WhatsApp data, then runs personalised campaigns on the channels Africans actually use, with payment inside the chat and revenue proof for every message.
No data warehouse required · WhatsApp, SMS and USSD · Naira pricing
Ask Echo
- Audience built2,318 customers match
- Message writtenEnglish + Pidgin, on brand
- DeliveredWhatsApp first · SMS fallback
- Paid in chatPaystack link, auto-attributed
Illustrative campaign
Connects to the payment, commerce and messaging tools your business already runs on
- Paystack
- Flutterwave
- Moniepoint
- Interswitch
- M-Pesa
- MTN MoMo
- Shopify
- WooCommerce
- PostgreSQL
- MySQL
- Google Sheets
- HubSpot
- Zoho
The problem
You have the data. Your customers are still drifting away.
Scattered data
Paystack, POS, spreadsheets and WhatsApp each know a piece of the customer.
One message for all
Loyal buyers and first-timers get the same broadcast. They mute or leave.
No proof
You count messages sent, not money earned, so nothing can be repeated.
How it works
One loop, from raw data to a paid order.
Every turn makes the next campaign smarter.
- 01
Collect
Every source, one profile
- 02
Understand
AI spots who to talk to
- 03
Create
Personal, in their language
- 04
Deliver
WhatsApp, SMS, in-store
- 05
Get paid
Pay inside the chat
- 06
Learn
Revenue vs control group
Customer experience
Make every customer feel known. They'll keep coming back.
Welcome them at the door, thank them at the till, and notice the moment they start to drift.
In-store
She walks in. Her phone says welcome.
- QR code
- NFC tap
- Store Wi-Fi
- POS
- Your app
What Echo sees
New visitorAmaka Obi
+234 812 555 0198 · opted in to WhatsApp
- Visits
- 1
- Spend
- ₦0
- Last visit
- Just now
Saturday, 12 October
12:04
- WThe Corner Shopnow
Welcome to The Corner Shop, Amaka! We love having you here 💙 Show this message for today's special.
Opt-in only. One welcome a day at most, quiet hours respected, and STOP works any time.
Every visit builds a group you can target.
Message each group on WhatsApp, or sync it to Meta, Google and TikTok ads.
- New visitors412
- Loyal regulars1,086
- Lapsed regulars238
- Big spenders164
- Weekend shoppers902
- Nearby branch357
The platform
Eight modules. One customer growth engine.
Use one, or let them work together.
Data Hub
Every source, no engineers.
Payments, stores, POS, CRMs and sheets.
Customer 360
One profile per customer, across every SIM and system.
Chioma Okafor
+234 803 555 0142 · Pidgin · evenings
Paid ₦24,000
Paystack · 12 Jun
Asked about restock
WhatsApp · 19 Jul
No purchase in 61 days
Churn risk: high
Audience Builder
The right customers in minutes.
Describe them in plain English.
AI Campaign Studio
Campaigns written for you.
In your brand voice, approved by you.
Channels
Every channel, one screen.
WhatsApp, SMS, USSD, voice, email, push.
Insights
What works, measured in naira.
Messaged
14.2%
paid conversion
Control group
4.9%
paid conversion
AI Agents
Replies that sell, 24/7, in their language.
Una get the 50ml size? E go reach Abuja by Friday?
Yes o! 50ml na ₦12,500. Order before 4pm today, e go reach Abuja Thursday. Make I send pay link?
Answered from your approved catalogue · hands over to a human anytime
Echo Pay
Close the sale inside the conversation.
Every payment is tied to the campaign that earned it.
Echo never holds your funds.
Use cases
Built for how your industry actually sells.
Pick yours to see a real journey.
Digital lender with 200,000 customers
Problem: 40% of good-standing borrowers haven't taken a new loan in 90 days.
- Echo audience
- Repaid on time, no new loan in 60–180 days, opted in to WhatsApp
Journey
- 1
Day 0
Personal lower-rate offer on WhatsApp, in their language
- 2
Replies
AI agent answers questions on rates and terms
- 3
+24 hrs
SMS fallback if the WhatsApp message wasn't read
- 4
Accepts
Offer accepted in chat; repayment set up via provider
Scenarios and figures are illustrative.
Built for Africa
Built for how Africa buys.
Phone-first, WhatsApp-first, mobile-money ready. No data warehouse required.
Phone-first identity
Many numbers, one real person. No email needed.
- 0803 555 0142
- +234 803 555 0142
- 234-803-5550142
- WhatsApp ID · wa_7f3c…
One profile
Chioma Okafor
+234 803 555 0142
4 records merged · consent: WhatsApp, SMS
Speaks your customers' language
Every message in their language, reviewed by you.
English
We've missed you, Chioma! Your favourite serum is back in stock, with 15% off just for you.
Pidgin
Chioma, we don miss you o! Your favourite serum don land back, and na 15% off for you alone.
English and Pidgin at launch, with Yoruba, Hausa, Igbo, Swahili and more to follow.
Security
Trust is part of the product.
Built for banks, lenders and retailers from day one.
- Encrypted in transit and at rest
- Roles, 2FA and SSO
- Full audit logs
- Consent per channel
- NDPA, POPIA and DPA aligned
- Your data, export or delete anytime
Pricing
Pays for itself with one win-back campaign a month.
Simple plans in naira. Messages at cost plus a small margin.
Founding customer programme: 30% off for 12 months, free onboarding and a direct say in the roadmap.
Starter
Your first data-driven campaigns.
₦150,000/ month
Start with a pilot- Connect payments, stores and sheets
- AI messages in English and Pidgin
- WhatsApp and SMS with fallback
- Revenue dashboard
Growth
Journeys, payments and proof.
₦450,000/ month
Start with a pilot- Everything in Starter
- Journeys and in-store welcomes
- Pay-in-chat links
- Uplift vs control groups
Enterprise
For banks, telcos and chains.
Custom
Talk to us- Warehouses and custom integrations
- SSO, audit logs and local hosting
- Managed campaigns
- Dedicated success lead
Services: onboarding from ₦250,000 · managed campaigns from ₦300,000 / month
90-day pilot
Your customers are waiting to hear from you.
Pick one measurable goal, such as reactivating dormant customers. We'll set it up with you and prove the revenue.
- Week 1Connect Paystack, your store and your customer list
- Week 2Launch your first win-back campaign on WhatsApp and SMS
- Day 90See the revenue earned, measured against a control group